How to check if ChatGPT mentions your brand (and Claude, Perplexity, Gemini and Google’s AI)

It is a yes or no question

You do not need a tool to start. The question is simple: when someone who could buy from you asks an assistant for a recommendation, does the answer name you? For each answer, four things are worth writing down, and only the first one is strictly yes or no:

• Named: does the answer mention your brand at all?
• Place: if it lists several, are you first, third, last?
• Linked: does it link to a page of your site? An answer can link to you without recommending you, and the other way round (named first, linked, or both).
• Named instead: which brands did it name when it did not name you?

The free way: ask them yourself

1. Write ten questions the way a buyer asks. Leave your brand out: “Which payroll tools suit a 40-person startup in Germany?”, not “Is Acme good?”. A question with your name in it tells you what the assistant knows about you, not whether it recommends you. How to choose the prompts worth tracking goes through it.
2. Start a clean conversation. Your own account remembers you, so ask without that history. In ChatGPT, start a temporary chat and choose Unpersonalized before the first message: only that option leaves out memory and custom instructions (OpenAI). People who are not signed in can also use ChatGPT’s web search (OpenAI). In Claude, an incognito chat does not use your existing memory (Anthropic). In Gemini, a temporary chat does not give personalized responses (Google). For Google’s AI Mode, personalization uses the search history of a signed-in account (Google), so use a private window.
3. Make sure the assistant searches the web. That is where it finds the brands it names today. ChatGPT may search on its own, and you can also pick Search in the tools menu (OpenAI). In Claude, turn on web search or write “use web search” in the question (Anthropic). Perplexity searches the web for every question and numbers its sources (Perplexity).
4. Ask from your buyers’ market, in their language. ChatGPT estimates your location from your IP address and may use it in the searches it runs; a VPN changes it (OpenAI). Google lists AI Overviews and AI Mode by country and language (Google, Google). A question asked from London in English is not the question a buyer asks from Munich in German.
5. Write the answer down, one line per question and assistant, with the date. A copy of the table below is enough.
6. Ask each question twice. The same question gets different answers from one asking to the next (why), so one answer is a sample, not a verdict (one scan is a sample).

Question                                        | Assistant  | Named? | Place | Linked? | Named instead       | Date
Which payroll tools suit a 40-person startup?   | ChatGPT    | yes    | 2nd   | no      | Brand B, Brand C    | 26 Oct
Which payroll tools suit a 40-person startup?   | Perplexity | no     | –     | yes     | Brand B             | 26 Oct

Where doing it by hand stops working

• Your history leaks in. A temporary chat in ChatGPT can still be Personalized if that is the option you picked, and with memory on, ChatGPT may use saved memories when it rewrites your question into a web search (OpenAI, OpenAI). One forgotten setting and the answer is about you, not your buyer.
• It adds up. Ten questions, six assistants, each asked twice: 120 answers to read and copy into a table. Thirty questions make it 360.
• Google does not always answer. AI Overviews appear only when Google’s systems judge them additive to classic Search, and they often do not trigger; AI Mode and AI Overviews may use different models, so their answers and links differ (Google). For many questions there is no AI answer to read, and that is a result too.
• Progress needs the same test twice. To know whether last month’s work moved anything, you have to ask the same questions in the same conditions again, and compare line by line with the table you kept.

For a one-off look at a handful of questions, none of this matters much. For a monthly answer to “are we in the answers now?”, it does.

The repeatable way

Teddit does the steps above for you, and nothing more complicated. You add your questions, choose the assistants (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews and AI Mode), the country and the language, and run a check. Each question is asked on its own, with web search on, not inside your account. For every question and assistant you get the plain answer: named or not, in what place, linked or not, and who was named instead, with the answer itself one click away.

Run the same questions next month and Teddit shows what changed since the last check, question by question. There is no subscription, because most teams check now and then rather than every day: you top up from $20 and see the price of a check before it runs (pricing).

Two free starting points need no account:

• The free visibility check on our home page looks your site up in AI answers we have already collected (Google AI Overviews and ChatGPT, United States, English).
• The AI crawler check shows whether ChatGPT’s, Claude’s and Perplexity’s crawlers may read your site. If they are shut out, the answer can be “no” for a technical reason that has nothing to do with your content.

Sources

• Searching the web with ChatGPT, OpenAI Help Center: search when signed out, location from the IP address, memory in search queries.
• Temporary chat in ChatGPT, OpenAI Help Center: Personalized and Unpersonalized temporary chats.
• Enabling and using web search, Anthropic (Claude Help Center).
• Use incognito chats, Anthropic (Claude Help Center).
• How does Perplexity work?, Perplexity Help Center.
• Use Gemini Apps, Gemini Apps Help: temporary chats.
• Get AI-powered responses with AI Mode in Google Search, Google Search Help: availability and personalization.
• Find information in faster & easier ways with AI Overviews in Google Search, Google Search Help: availability by country and language.
• AI features and your website, Google Search Central.