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AI visibility tools compared

Teddit, Otterly.AI, Peec AI, Profound, Semrush’s AI Visibility Toolkit and Ahrefs Brand Radar: how you pay, what the entry price buys, which AI assistants each one asks, and how you get the data out.

Every tool here does the same basic job: it asks AI assistants the questions your buyers ask and reports whether your brand comes up, against which competitors and with which sources. They differ in how they charge, which assistants they cover and what comes with the plan. The facts about other companies come from their own pricing, product and docs pages, linked under Sources and checked on 15 October 2026. We make Teddit, so read our column with that in mind.

Plans and features as listed on each company’s own website, checked on 15 October 2026. Numbers in brackets link to the source.
FactTedditOtterly.AIPeec AIProfoundSemrush AI Visibility ToolkitAhrefs Brand Radar
How you payPrepaid balance, topped up by card. Charged per AI answer collected. No subscription.[1]Subscription, monthly or annual (15% off annually). Extra prompts and engines as paid add-ons.[6]Subscription by plan, priced by prompts and models. 15% discount for annual billing. Enterprise is custom, billed annually.[8]For brands: Enterprise, a tailored package with a custom price. For agencies: Agency Growth plan plus add-ons. AI Marketer agents run on credits.[11]Subscription, also bundled into Semrush One plans. Add-ons for prompts and domains; each extra user needs a $99 license.[13]Monthly. Custom prompts are priced by checks; paid Ahrefs plans include a small daily prompt quota. The AI Visibility Index is a separate price.[16]
Entry price, as listedTop-ups from $50. The price of each scan is shown before it runs.[1]Lite: $29/month, billed monthly.[6]Starter: $95/month.[8]Brands: free trial, then Enterprise (price not listed). Agencies: Agency Growth $99/month + add-ons; a full client workspace is $399/month.[11]$99/month.[13]Custom prompts from €47/month (prices were shown to us in euros). AI Visibility Index €179/month.[16]
What that includesNo fixed prompt allowance: a scan is prompts × assistants answers, paid from the balance. Limit per scan and monthly cap per site.[1]Lite: 15 search prompts, daily tracking, 4 AI search engines, unlimited team members, 1 workspace.[6]Starter: 50 prompts, 3 models of your choice, daily tracking (4,500 AI answers a month), 1 country, 1 project, unlimited users.[8]Trial: 50 prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews, prompts not customizable. Agency client workspace: 100 unique prompts, daily.[11]25 prompts for Prompt Tracking, 1 project, 1 domain for Brand Performance, AI Search checks in Site Audit for up to 100 pages.[13]Lite level: 5 prompts and 150 checks a month, tracked daily. Each prompt uses one check per platform, location and update.[16]
Free trialNo free plan and no trial.[1]Yes, a free trial for new users (length not listed).[6]The pricing page offers a free trial (terms not listed).[8]Yes, free for 7 days with 50 prompts (brands).[11]No free trial for the toolkit.[13]Not listed. A free preview of a brand’s AI visibility is offered.[16]
AI assistants coveredChatGPT, Claude, Perplexity, Gemini, Google AI Overviews and Google AI Mode, all available to every workspace.[2]ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan. Google AI Mode, Gemini and Claude as paid add-ons.[6]Starter to Advanced: choose 3 of ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI; more models as add-ons. Enterprise: up to 13 models, including Claude, Perplexity, Grok and DeepSeek.[8]Enterprise: up to 9 — ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.[11]Prompt Tracking: ChatGPT Search, Google AI Mode and Gemini.[14]AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot; Claude for custom prompts.[16]
APIYes, REST API with read and write access, in every workspace.[3][1]Yes, from the Standard plan ($189/month): 2,000 API requests a month on Standard.[6][7]The pricing table lists API from the Pro plan ($245/month); the API docs say access is currently limited to Enterprise customers.[8][9]Yes, on Enterprise and Agency Enterprise; not on Trial or Agency Growth.[11]Not listed for AI Visibility data.[13][15]Yes, Brand Radar endpoints in the Ahrefs API.[17]
MCP serverYes, hosted MCP server in every workspace. Reading is free.[4]Yes, from the Standard plan: 2,000 MCP requests a month on Standard.[6]Yes, listed on every plan.[8][10]Yes, on the Enterprise plan.[12]Semrush has an MCP server for its SEO, traffic and competitive data; AI Visibility data is not listed among it.[15]Yes, hosted MCP server on paid plans from Lite, with Brand Radar tools.[18][19]
Built for, in their wordsBrands and agencies: several sites per workspace, members with roles, access limited per site.[5]Lite “for solo marketers, and small teams”; Standard for SMEs; Premium for “mid-sized companies & agencies”; Enterprise from 1,000 prompts. Agency Partner program.[6]SEO and content managers, SEO teams and marketing teams; Enterprise for global brands; separate agency pricing.[8]“Companies operationalizing AI Search insights and running marketing agents at scale”, and agencies.[11]“SMBs, agencies, and mid-market companies”.[13]Not listed as such; free prompts are included for existing Ahrefs customers on paid plans.[16]
On a phone, swipe the table sideways. “Not listed” means we could not find it on the company’s own pages, not that it does not exist.

When each type of tool fits

There is no single right choice. It depends on how often you need fresh answers, how many brands or clients you track, which assistants matter to your buyers and what tools your team already uses.

A monthly plan with a set number of promptsOtterly.AI, Peec AI and Semrush’s AI Visibility Toolkit charge a monthly subscription for a fixed number of prompts tracked daily. It suits a team that tracks the same prompts every day and wants one predictable bill. Their plans also bundle extras such as site audits, recommendations, AI crawler and traffic analytics, or a Looker Studio connector.[6][8][13]
An enterprise platformProfound’s plan for brands is a tailored Enterprise package, with up to nine answer engines, SSO, dedicated support and AI Marketer agents that run on credits. Peec AI and Otterly.AI offer custom Enterprise plans too. It suits a large brand that wants many engines and regions, single sign-on and dedicated support.[11][8][6]
An add-on to your SEO suiteIf your team already lives in Semrush or Ahrefs, their AI visibility features sit next to your keyword, backlink and site audit data. Ahrefs includes a small daily quota of custom prompts in its paid plans, and Semrush bundles its toolkit into Semrush One.[13][16]
Pay per answerTeddit has no subscription: you top up a balance and each scan is charged for the answers it collects, with the price shown before it runs. It suits teams that scan weekly or monthly rather than daily, agencies whose clients need different amounts, and anyone who wants to start small. The data goes to your own AI through the MCP server and the REST API.[1][4]

When Teddit is not the right fit

  • You need Microsoft Copilot, DeepSeek, Grok or Naver tracked. Teddit asks six assistants: ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews and Google AI Mode.[2]
  • You want to try before you pay. Teddit has no free plan and no trial; the smallest top-up is $50.[1]
  • You want the tool to write recommendations or content for you. Teddit measures and keeps every answer; your own AI, connected through MCP, does the thinking.

If you scan weekly or monthly, track several sites, or want your data in Claude, ChatGPT or Cursor through MCP, see Teddit’s pricing and the MCP docs. For two closer looks: Profound alternatives and Teddit vs Otterly.AI.

Questions about AI visibility tools

How do AI visibility tools charge?

Most charge a monthly subscription for a set number of prompts: Otterly.AI from $29 a month, Peec AI from $95 a month and Semrush’s AI Visibility Toolkit at $99 a month, as listed on their pricing pages. Profound prices its brand plan on request. Teddit has no subscription: you top up a prepaid balance from $50 and pay per AI answer collected.

Which AI visibility tools have an MCP server?

Otterly.AI lists MCP access from its Standard plan, Peec AI on every plan, Profound on its Enterprise plan, and Ahrefs on paid plans from Lite, with Brand Radar tools. Semrush’s MCP server covers its SEO, traffic and competitive data; AI Visibility data is not listed. Teddit includes a hosted MCP server in every workspace.

Which tools cover Google AI Mode?

Peec AI, Profound, Semrush’s Prompt Tracking, Ahrefs Brand Radar and Teddit list Google AI Mode. Otterly.AI offers it as a paid add-on.

Do these tools have a free trial?

Otterly.AI offers a free trial for new users, Peec AI’s pricing page offers one, and Profound has a free 7-day trial with 50 prompts. Semrush says its AI Visibility Toolkit has no free trial. Teddit has no free plan and no trial; the smallest top-up is $50.

Does Teddit tell me what to change on my site?

No. Teddit measures: who is named, named first and linked, the pages cited and how that changes over time. What to do about it is up to you and your own AI, connected to the data through the Teddit MCP server.

More comparisons

Profound alternativesTools with listed prices and self-serve sign-up, side by side.Teddit vs Otterly.AISubscription with add-ons, or pay per answer: the facts side by side.Teddit pricingThe price of one answer per assistant and model, and a calculator for your own prompts.Teddit MCP serverConnect Claude, ChatGPT or Cursor and read every answer and number with your own AI.
Try Teddit on your own promptsTop up from $50, add the questions your buyers ask, and see the price of a scan before you run it.

Sources

Facts about other companies come from their own websites and were checked on 15 October 2026. Prices and plans change; check the source before you buy. Teddit’s own pages are listed too.

  1. Teddit — Pricing — our own page
  2. Teddit — AI assistants Teddit tracks — our own page
  3. Teddit Docs — API authentication — our own page
  4. Teddit Docs — Connect the MCP server — our own page
  5. Teddit Docs — Roles — our own page
  6. Otterly.AI — Pricing — otterly.ai/pricing, checked on 15 October 2026
  7. Otterly.AI Help Center — Do you provide an API for OtterlyAI? — help.otterly.ai/do-you-provide-an-api-for-otterlyai, checked on 15 October 2026
  8. Peec AI — Pricing — peec.ai/pricing, checked on 15 October 2026
  9. Peec AI Docs — API introduction — docs.peec.ai/api/introduction, checked on 15 October 2026
  10. Peec AI Docs — MCP Server — docs.peec.ai/mcp/introduction, checked on 15 October 2026
  11. Profound — Pricing (for brands and for agencies) — www.tryprofound.com/pricing, checked on 15 October 2026
  12. Profound Docs — Profound MCP overview — docs.tryprofound.com/mcp/overview, checked on 15 October 2026
  13. Semrush Knowledge Base — AI Visibility Toolkit — www.semrush.com/kb/1493-ai-visibility-toolkit, checked on 15 October 2026
  14. Semrush Knowledge Base — Prompt Tracking — www.semrush.com/kb/1503-prompt-tracking, checked on 15 October 2026
  15. Semrush Knowledge Base — Understanding Semrush MCP — www.semrush.com/kb/1618-mcp, checked on 15 October 2026
  16. Ahrefs — Brand Radar — ahrefs.com/brand-radar, checked on 15 October 2026
  17. Ahrefs for Developers — Brand Radar AI Responses (API) — docs.ahrefs.com/en/api/reference/brand-radar/get-ai-responses, checked on 15 October 2026
  18. Ahrefs for Developers — What is Ahrefs MCP — docs.ahrefs.com/en/mcp/docs/introduction, checked on 15 October 2026
  19. Ahrefs for Developers — MCP tool categories — docs.ahrefs.com/en/mcp/docs/tool-categories, checked on 15 October 2026